September is one of my favorite months! Not only is it the month of my birthday but it's also the month when the fall previews hit the webs and fashion magazines come stacked as thick as the yellow pages (Vogue is #1 at doing this). With that said, Free People gave us a tiny glimpse of their new September catalog. The concept is simply adorable!
"Our September catalog was shot by Guy Aroch, who captures model Martha Hunt on the streets of London in a paparazzi-inspired style. Based around the concept of the modern “it girl” whose every move is documented, Martha dodges the camera as she does everyday things like taking out the trash and going to yoga, working on set and going out at night with her boyfriend, played by model Danny Fox. We love this book and the story it tells, and can’t wait for it to drop on Tuesday! Here’s a sneak peek."